Japanese tourist’s review of Wisconsin should be the next Travel Wisconsin TV commercial.

@Travel Wisconsin, stop whatever work you’re doing on your next ad campaign and just pay this guy for the rights to this video. It’s perfect.

Because sometimes it takes a video like this to wake you up as to how good you have it. Watching someone experience everything that Wisconsin has to offer for the first time and seeing the smile that it puts on their face is a reminder to not take those things for granted. Like I know cheese curds are dope, I’ve been eating them my whole life. But watching this guy bite into them reignites that passion I have for dipping hot, melty cheese into a ranch bath and shoving them down my gullet.

And that’s what this whole video did for me. Remember the first cheese curd you had? Or your first butter burger?? Or the first time you took a trip to the lake with your family?? Or the first Fall trip to an apple orchard during the Packer bye week?? All great times that we get to enjoy whenever we want living in Wisconsin. Good vibes all the way around.

PS: My man, the winner at a demolition derby is everyone. Everyone in the cars, everyone in the stands. We all win.

Double PS: I’d love for him to live in Wisconsin for a few months and then double back on this video in the dead of winter. ‘It’s been 6 months and the doctors here have diagnosed me with angina. My car wouldn’t start in January and is now encased in a snow/ice mixture. The meteorologists have advised people to not be outside for 13 consecutive minutes. There is no end in site. Send help.’