@USA-Today Ad Meter, this contest is over, give Paramount Plus the $10,000!
My wife showed me this ad on Sunday and I think I’ve watched it about 85 times since. Just a masterclass in how to hit all of the right notes in 120 seconds. Sir Patrick Stewart being cool as hell, the Reno 911 guy with the Creed lower back tattoo, the soft kiss for Arnold before he gets chucked, Master Chief pointing discreetly to his grappling hook, Tua getting subtly roasted with the ‘not built for the moment’ burn, it’s all gold.
And the whole plot revolves around a story 27-years in the making: Arnold’s head finally getting used for its original purpose: Being a football. Not a doubt in my mind that the author of this commercial is a 90’s kid. Arnold has been waiting almost three decades for this moment, and it finally arrived.
Sidenote: Inject the Creed comeback directly into my veins. We’re going to see them on their reunion tour when they go to Green Bay in July and I expect there to be about 10,000 people in attendance, all between the ages of 38 and 45, and all fighting off weeknight bedtimes to have their faces melted by medium-core rock. LET’S GO!
PS: Let’s hope this commercial portends well for the Super Bowl commercial crop this year. Maybe I’m already falling into the, ‘everything was better when I was young’ way of thinking, but I remember laughing my ass off at Super Bowl commercials when I was a kid. Remember the Budweiser frogs?? The first time I saw this you would have thought I was watching prime Richard Pryor standup:
Upon further review, this might have been a simple pleasures for simple minds thing.
Double PS: The Peppa Pig follow up isn’t as good, but is still solid. SILENCE JIM NANTZ:
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