This Year's Formula-One Power Boat Race Contributed $3.3 Million to Sheboygan Area Economy. Photo Courtesy of P1.
The “Malibu of the Midwest” will, for the second consecutive year, host a Mercury Racing Midwest Challenge in the waters off Sheboygan this coming August. Powerboat P1 unveiled its 2024 P1 Offshore and Class 1 race calendar on Tuesday, including Sheboygan’s sophomore experience hosting the world-class competition from August 9-11. According to the Sheboygan Area Tourism Zone, last year’s inaugural event pumped $4.7 million worth of economic activity to the Sheboygan area, with over 40,000 people attending the three-day event.
Sheboygan Mayor Ryan Sorenson said that he was “…thrilled to welcome back this exhilarating event to the Malibu of the Midwest. It not only showcases our City’s stunning waterfront but also brings together the community in celebration of speed, skill and the thrill of competition.”
City Administrator Casey Bradley added: “This event not only brings a surge of energy to our City but also underscores our commitment to hosting world class events”
The 2024 P1 season begins with Thunder On Cocoa Beach, Florida in mid-May, the 15th such event in that city. Sheboygan’s Mercury Racing Midwest Challenge in August is the second race in the 2024 series. Following that will be September’s 40th anniversary of the Sarasota Powerboat Grand Prix, establishing it as the second longest-running powerboat festival in the US. The season finale will be the Monster Energy St. Pete Grand Prix, now in its fourth year in St. Petersburg, Florida.
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