Kwik Trip doles out it’s first NIL Deal to a Wisconsin Badger.

Arguably the biggest brand in the state of Wisconsin has finally doled out its first NIL deal to a Wisconsin Badger! Who did Kwik Trip sign?? Probably Luke Fickell, right? Biggest name on campus right now. No? Okay, okay, maybe Braelon Allen. He’s a Heisman Dark Horse and he used to only be 17 years old. Got to be Braelon, right? No? Wow, okay. Huh. Well, maybe we’re thinking basketball, oh, okay, now I’ve got it: Connor Essegian. Stand out freshman last season, ready for a big leap this year, it’s definitely Connor. Not him either? Well who the hell is it??

Ladies and germs, let me present to you, the FIRST Wisconsin Badger to receive an NIL deal from Kwik Trip: 21 year old mellophone player, Will Hazeltine:

Not only does Will play an instrument that makes women swoon with a sound that beautifully bridges the gap between the sharp soprano of the trumpet section, and the lower, warmer sound of the baritone, he also makes history as the first band member to ink an NIL deal! Congrats, Will!

Now the details of this deal haven’t been released as of yet, it is entirely possible that Will just gets unlimited Glazers and Karuba Gold, but as a 21-year old college student, that’s worth its weight in gold.

PS: My first Kwik Trip experience was at the Calumet Drive location in Sheboygan. Probably around 1997 or 1998. I walked in, and was instantly introduced to the Mega Buddy. A cup the size of gas tank where you could mix and match sodas, add flavor shots, it was pure magic. We all remember our first time. That was mine.

Double PS: Quick power ranking of my Top 5 Kwik Trip foods:

5. Cheese Filled Breadstick. Perfect for a quick road trip snack, or for breakfast, lunch or dinner.

4. Spicy Chicken Sandwich. When the great chicken sandwich wars were raging in 2020, and Chik-fil-A and KFC and Popeye’s were at war, I always felt this one went WAY too far under the radar.

3. Karuba Coffee anything. Not technically *FOOD* but that coffee and the different ways you can build your own brew are almost overwhelming.

2. Dunkers. Some people will tell you that the Glazers are better. To each their own but those people are wrong. Glazers are O-V-E-R-R-A-T-E-D. These bad boys though? The creme of the crop. Chocolate, blueberry, cherry, they’re all gold.

1. Fried Chicken. Find a better $9 meal in the world. You can’t.

Honorable mention: Sausage/egg/cheese croissant, Glazers (this is where they belong on the list), Mac N Cheese pizza.