According to Lids, Justin Fields was their best selling jersey in Wisconsin this season.

So this story was catching fire a little bit on Packer and Bears Twitter yesterday. According to Lids, their best selling jersey in the state of Wisconsin this past season belonged to Bears’ QB, Justin Fields.

My initial reaction to this was to write a blog about how this story ONLY relates to jersey sales at Lids stores, and how there are a grand total of SEVEN Lids stores in the entire state, one being right across the Illinois border:

I was going to go on to say that literally no one buys football jerseys in a mall hat-store anymore, and how Lids best selling jerseys are about as relevant in 2022 as Sam Goody’s best selling CDs.

That was my plan. But you know what? Let’s let Bears fans have this one. They’ve had so little to be happy about since 1985, this feels like a win we can give them and not lose any sleep over it. They’re on their 7th coach since Ditka left in 1992, their best quarterback since then is the 4th best quarterback in Packer history, they once had a 24 game lead in the Packer/Bear rivalry, now they’re down 103-95. So if hearing that Justin Fields is the best selling jersey in the state of Wisconsin based on information from a store that sells hats gives them joy, let them have it. They can have a parade down Michigan Ave. and hang a banner at Rodgers Field for the 2022 opener.

PS: After yet another playoff failure, there have been PLENTY of Bears and Viking fans in my life that are chirping me because the Packers have, ‘only won 2 Super Bowls in 30 years of HOF quarterback play.’ Fair enough. But let me say this: If I walked up to a Bears fan tomorrow, and promised them that in the next 30 years they’d have two HOF quarterbacks, they’d be in the playoffs 85% of the time, and win two Super Bowls, they’d all take it in a nanosecond.